Important Questions to Ask When Hiring an SEO Consultant

If your website isn’t showing up in search results then customers are unlikely to even know you exist. Improving your search engine visibility is a vital step in bringing people to your website and generating sales. If you’re not familiar with how to do this yourself you’ll want to bring in an Search-Engine-Optimisation (SEO) consultant. Here are the important questions to ask when hiring an SEO consultant.

  1. Ask for a List of their Current and Past Clients

You should avoid anyone who is unwilling (or unable) to provide you with a list of their clients. These give you references that allow you to tell how good the candidate is and lets you know they did the work they claim to have done. These clients may not need to give you specifics but they can at least recommend the person to you and tell you if things were better after they did their job.

  1. What Will They Do?

You should also avoid SEO consultants that can’t tell you just how they plan to improve your search engine rankings. A good SEO consultant will be able to explain how they improve your search engine ranking and provide you with a realistic estimate on how long it should take to reach your particular SEO campaign goals.

Ensure that their proposal also includes a review of your website to find and neutralise any problems that could be negatively affecting your search engine rankings such as broken links and error pages. Consultants should also be able to provide you with “on page” optimization, which is where the website is made as friendly as possible for search engines. This includes improving the URL and internal linking structure of your website, as well as developing web page titles, headings and tags. You should also ask if they provide “off-page” SEO, which is where awareness for your website is raised on other websites such as through blogs and social media platform.

  1. Ask if They Adhere to the Webmaster Guidelines of a Search Engine

Your consultant should abide by the webmaster best practices that Google have publicly posted for SEO consultants to follow. These guidelines actually prohibit the 12 most common SEO tricks including generating spam content and including fake hidden text and links. If the consultant doesn’t follow these guidelines then at best your website will be ranked lower and at worst it could disappear from search engine results entirely. Bing and Yahoo have published their own guidelines and it’s vital your consultant follows them.

  1. Ask if They Can Personally Guarantee Your Website will be Ranked Number One on Google, Bing and Yahoo

Never, ever, ever trust a consultant who claims they can make you the top result on a search engine. It’s impossible to do this but it doesn’t stop some shady SEO consultants from saying that they can. The candidate claiming that they have an insider relationship with a search engine is also another red flag. The only ones who can control a website’s position in the search results is the search engine themselves.

  1. Ask About their Local Search Results Experience

Last but not least you should ask the consultant about their experience with local search results. Showing up high on the list in these results can be a major boon for smaller businesses and stores looking to spread local awareness and reach nearby customers. When your website is optimised for this “local SEO” then it shows up higher when local people use keywords that are relevant for your business. There are a number of ways to do this and the right consultant will know them all, will tell you them, and will then implement them.

These five questions will help you narrow down the field and bring you one step closer to finding the best Search Engine Optimisation consultant for your needs.

Why Is Business Consulting Really That Important?

Is business consulting actually useful for your company? If you have doubts regarding this matter, then a good company to contact is Clear Check. You are not the first who has doubts regarding this matter, nor will be the last. Because just like you there are people who have problems understanding the great importance held by business consulting.

But you don’t have to worry so much about it, because we are going to share with you an easy explanation, which will allow you to see how this service can make your business grow.

Get Your Business Analyzed by a Third Party:

Sometimes it’s needed to get a third party analysis. Because there are many things you can be doing wrong, and these things can only be identified by someone who’s a stranger to your company, but has the knowledge and experience necessary to exactly tell you what’s wrong with your business and what you can do to improve it.

This is one of the major benefits you can get out of a business consulting service, because this third party analysis is pure gold. This will allow you to improve your business in many senses, you only need to set your feelings apart and embrace the truth told by the professionals you hire for this service.

Maximize Your Earnings:

earnings-expensesAnother excellent benefit – which is the most attractive in fact – is the possibility to increase your profits. The business consulting service will take care of analyzing your current production processes and see how you can reduce costs without affecting the quality of the service/product you offer.

You may be, without awareness, spending too much money when manufacturing your product or offering your service, that’s why it’s important to get this professional to analyze this situation and tell you what’s wrong. Again, you need to leave your ego and feelings apart, because they will only block your way to success.

So if you want to earn more money, then you need to hire a business consulting firm. These professionals have the technical knowledge and experience necessary to bring your business to the next level. You just need to hire them and allow them to do their job.

Find New Marketing Ways:

Another excellent advantage offered by a business consulting firm is the possibility of finding new marketing ways. These professionals will analyze your current marketing plan, and see where it’s doing great, where it could do better and where it’s completely failing. This is important, because you need to find what’s working very well, so you can spend more resources into it.

If you want to re-define your current marketing plan, so you can deliver your products and services to more people, then a business consulting firm can help you quite a lot with this. And on top of that, this firm can also help you to re-define your marketing plan in order to target people who are more profitable for your business, they will take care of it all.